El Marketing Mix y el Posicionamiento de Marca de una Empresa de Servicios Dentales

El Marketing Mix y el Posicionamiento de Marca de una Empresa de Servicios Dentales

Kelly Yanina Trujillo Cabrera

45,46 €
IVA incluido
Disponible
Editorial:
Eliva Press
Año de edición:
2025
ISBN:
9789999330176
45,46 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

El éxito en el competitivo sector odontológico no es cuestión de suerte. Este estudio profundiza en cómo las estrategias del marketing mix (producto, precio, plaza y promoción) se entrelazan para forjar un sólido posicionamiento de marca. A través de un análisis exhaustivo de la clínica dental Innovadent en Huánuco , se descubre la clave para diferenciarse y ganar la lealtad de los clientes. Una lectura esencial para profesionales y estudiantes que busquen entender la ciencia detrás de una marca imbatible en el mercado de la salud.

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