Einstieg in das Influencer Marketing

Einstieg in das Influencer Marketing

Laurina Steinberg / Marco Nirschl

21,01 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
ISBN:
9783658197445
21,01 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Steigende Bedeutung des Influencer Marketing im Marketing-Mix von Unternehmen.- Entstehung und Abgrenzung des Influencer Marketing.- Grundlagen des Influencer Marketing.- Funktionsweise des Influencing.- Der Einfluss von Influencern auf das Konsumentenverhalten.- Strategien und Vorgehensweise für das Influencer Marketing.

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