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Einsatz des Analytic Hierarchy Process im Relationship Marketing

Einsatz des Analytic Hierarchy Process im Relationship Marketing

Martin Ahlert

96,49 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Economía
ISBN:
9783409124577
96,49 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Martin Ahlert unterstützt die komplexe Entscheidungsfindung im Management von Kundenbeziehungen, indem er eine notwendige Erweiterung des Planungs- und Steuerungsinstrumentariums vornimmt und ein neuartiges, auf der AHP-Methodik basierendes Instrument entwickelt.

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