Effiziente Krisenkommunikation - transparent und authentisch

Effiziente Krisenkommunikation - transparent und authentisch

Anabel Ternès von Hattburg / Susanne Bachmann

60,83 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
ISBN:
9783658348823
60,83 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch  erklärt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil bzw. zum Vorteil des Unternehmens nutzen kann. Die Autorinnen erläutern, wie man sich mit Krisenpotenzialen auseinandersetzt und sich darauf vorbereitet, im Fall einer Krise oder eines Shitstorms transparent und authentisch zu handeln. Praktische Checklisten sowie Tipps und Tricks unter Berücksichtigung der neuesten technologischen Möglichkeiten ergänzen das Buch. Die 2. Auflage wurde überarbeitet und erweitert. Neben einem Geleitwort der ehemaligen Marketingchefin der Deutschen Bahn, Antje Neubauer, sind Kapitel zu den Themen „Kommunikation in der Corona-Krise' und „virtuelle Meetings' hinzugekommen sowie ein Interview mit dem international renommierten Krisenmanager Uwe Wolff.

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