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Effective Risk Communication

Effective Risk Communication

Matthew W. Seeger / Robert R. Ulmer / Timothy L. Sellnow

103,60 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Química
ISBN:
9781441927255
103,60 €
IVA incluido
Disponible

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Sobre IBD

Conceptualizing a Message-Centered Approach to Risk Communication.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- Cases in Risk Communication.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long-Term Implications of Risk Communication.- ConAgra: Audience Complexity in Risk Communication.- Applications of a Message-Centered Approach to Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communication.- Future Directions.

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