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E-Shock

E-Shock

Michael De Kare-Silver

50,21 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Gestión y técnicas de gestión
ISBN:
9781349147762
50,21 €
IVA incluido
Disponible

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Sobre IBD

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

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