Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ética empresarial y responsabilidad social > E-Commerce, Marketing, and Consumer Behavior in the AI Era
E-Commerce, Marketing, and Consumer Behavior in the AI Era

E-Commerce, Marketing, and Consumer Behavior in the AI Era

 

196,48 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2024
Materia
Ética empresarial y responsabilidad social
ISBN:
9798369355497
196,48 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

Artículos relacionados

  • The Gospel of Wealth
    Andrew Carnegie
    Andrew Carnegie (1835-1919) was a Scottish immigrant to the United States. He arrived as a poor child, but—as the epitome of the 'rags to riches' story, built himself into one of the richest men in the world. As a young man, who worked as a telegraph operator, and used his wits and business acumen to parlay his job into greater investments during and after the Civil War. Those ...
  • Global Codes of Conduct
    Oliver F. Williams C.S.C.
    We are living in an exciting and challenging era, characterized by what many are calling globalization-the integration of economic activity on an international scale. It involves unparalleled movements not only of capital but also of goods and services, technologies, and people.Globalization is perceived as both a promise and a threat. The promise is seen in the rising prosperi...
    Disponible

    37,46 €

  • Research Anthology on Business Law, Policy, and Social Responsibility, VOL 1
    Information R... Management Association
    ...
  • Research Anthology on Business Law, Policy, and Social Responsibility, VOL 2
    Information R... Management Association
    ...
  • An Introduction to Business and Management Ethics
    Mike Harrison
    This text provides an introduction to some of the major challenges facing anyone concerned with standards of behaviour in organizations. It starts from a consideration of the resources provided by philosophical ethics and moves on to consider the challenges inherent in working in a competitive business environment. ...
    Disponible

    122,29 €

  • Research Anthology on Business Law, Policy, and Social Responsibility, VOL 4
    Information R... Management Association
    ...