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Diversifikation und Reputation

Diversifikation und Reputation

Jens Müller

60,32 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Economía
ISBN:
9783824463275
60,32 €
IVA incluido
Disponible

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Sobre IBD

J. Müller untersucht, inwieweit Reputation als Ressource angesehen und als Wettbewerbsvorteil auf das erworbene Unternehmen übertragen werden kann. Fallstudien und Beispiele ergänzen die theoretischen Ansätze.

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