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Digitale Unternehmenskritiker

Digitale Unternehmenskritiker

Sascha Himmelreich

60,00 €
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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9783658267469
60,00 €
IVA incluido
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Sobre IBD

Sascha Himmelreich untersucht die Gründe, warum Internetnutzer sich in digitalen Kanälen negativ über Unternehmen äußern. Angesichts der Digitalisierung und der Beschleunigung öffentlicher Kommunikation bieten sich für Wirtschaftsunternehmen einerseits Chancen zur aktiven Kommunikation, andererseits sind sie auch Risiken ausgesetzt, nämlich dann, wenn sie zum Gegenstand kritischer Äußerungen im digitalen Raum werden. In einer quantitativen Befragung betrachtet der Autor die Rahmenbedingungen für digitale Unternehmenskritik und identifiziert psychologische Einflussgrößen, die diese begünstigen.

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