Digitale Meinungsführer*innen in der Umweltkommunikation

Digitale Meinungsführer*innen in der Umweltkommunikation

Zoe Olbermann

118,53 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2025
ISBN:
9783658480899
118,53 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
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  • Librería Kolima (Madrid)
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Sobre IBD

Das Konzept der Meinungsführerschaft ist zentraler Bestandteil der Kommunikationswissenschaft, scheint sich jedoch durch die Möglichkeiten der sozialen Medien verändert zu haben. Die vorliegende Arbeit betrachtet Meinungsführer*innen daher im digitalen Kontext und legt dabei den Schwerpunkt auf das Themengebiet der Umweltkommunikation. Mit Hilfe von zentralen Konstrukten der Medienpsychologie werden Persuasionsmodelle aufgestellt, die die Wirksamkeit von Meinungsführer*innen auf Social Media sowohl rezeptionssituationsübergreifend als auch rezeptionssituationspezifisch erklären können und so Aufschluss darüber geben können, wann und aufgrund welcher Prozesse Menschen ihr Umweltverhalten ändern.

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