Digital Transformation in the Customer Experience

Digital Transformation in the Customer Experience

 

324,84 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
ISBN:
9781774918128

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.

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