Digital tools adopted by marketing agencies

Digital tools adopted by marketing agencies

Dhanilo Simão

54,32 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786207854479
54,32 €
IVA incluido
Disponible

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Sobre IBD

This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal, with a view to identifying benefits, challenges and methods of monitoring campaign performance, as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools, such as increased reach and engagement, transparency of results and increased productivity and scale. In turn, the challenges identified include issues of measuring results, a shortage of qualified professionals and adapting to the constant changes in the digital environment.

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