DIGITAL ENABLEMENT AND INNOVATION IN CHINA

DIGITAL ENABLEMENT AND INNOVATION IN CHINA

Digital Enablement and Innovation in China

DEREK WEN YU DU & HAIBO H SHAN LING PAN / PAN SHAN LING

82,76 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2019
ISBN:
9789813276352
82,76 €
IVA incluido
Disponible

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Sobre IBD

The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

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