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Dienstleister in der integrierten Unternehmenskommunikation

Dienstleister in der integrierten Unternehmenskommunikation

Mark Joainig

54,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Estudios de comunicación
ISBN:
9783658053932
54,88 €
IVA incluido
Disponible

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Sobre IBD

​​​Mark Joainig untersucht die Rolle von Werbe-, PR-, Online- und Mediaagenturen in der Zusammenarbeit mit ihren Auftraggebern für eine integrierte Unternehmenskommunikation. Dabei gilt es zu erkennen, in welche Prozesse der integrierten Kommunikation sie als externe Dienstleister eingebunden sein müssen und welche Faktoren aus ihrer Sicht für eine gute Zusammenarbeit essentiell sind. Ausgehend von den Anforderungen österreichischer Unternehmen an Agenturen geht der Autor der Frage nach, welcher Kommunikationsinstrumente sich dieAgenturen bedienen und welche Herausforderungen und Kompetenzen sie für sich als Dienstleister sehen.​

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