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Die Wirkung Verbaler Und Nonverbaler Kommunikation in TV-Duellen

Die Wirkung Verbaler Und Nonverbaler Kommunikation in TV-Duellen

Friederike Nagel

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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Estudios de comunicación
ISBN:
9783531183039
74,91 €
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Sobre IBD

Welchen Einfluss hat das nonverbale Verhalten von Politikern auf die Fernsehzuschauer? Friederike Nagel untersucht mittels eines innovativen empirischen Ansatzes, welchen Stellenwert das Verbale und das Nonverbale für die unmittelbare Wahrnehmung von Angela Merkel und Gerhard Schröder im TV Duell 2005 auf die Zuschauer hatten. Die durch Realtime Response Measurement erhobenen Zuschauer-Reaktionen werden sekundengenau den Ausprägungen des verbalen und nonverbalen Verhaltens der beiden Kandidaten gegenüberstellt und ausgewertet.

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