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Die Vorteilssituation von Innovatoren auf elektronischen Märkten

Die Vorteilssituation von Innovatoren auf elektronischen Märkten

Gertrud Walgenbach

96,52 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Gestión y técnicas de gestión
ISBN:
9783835007444
96,52 €
IVA incluido
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Sobre IBD

Gertrud Walgenbach analysiert die Übertragbarkeit des so genannten First-Mover-Advantage auf elektronische Märkte. Anhand der Analyse empirischer Studien untersucht sie, welche strategischen Ansätze für den Innovator erfolgsrelevant sind, identifiziert daraus die nachfragestrategischen Ziele und leitet erfolgsgenerierende Maßnahmen für die Operationalisierung ab.

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