Inicio > Literatura y estudios literarios > Obras de teatro, textos teatrales > Die mediale Vermarktung des Sports
Die mediale Vermarktung des Sports

Die mediale Vermarktung des Sports

Lutz Hafkemeyer

78,96 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824478712
78,96 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Lutz Hafkemeyer zeigt, dass die Veranstalter von Randsportarten beim Arrangement ihrer Wettbewerbe und bei der Suche nach einem geeigneten Fernsehsender umdenken müssen, und untersucht, wie Verträge zwischen Veranstalter und Fernsehsender gestaltet sein müssen, um für beide Kontraktparteien optimale Anreize zu liefern, in die Kreation eines medialen Unterhaltungsproduktes zu investieren.

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