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Die Expansion von McDonald’s Deutschland Inc.

Die Expansion von McDonald’s Deutschland Inc.

Friedrich W. Tucher von Simmelsdorf

54,27 €
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Editorial:
Springer Nature B.V.
Año de edición:
1994
Materia
Economía
ISBN:
9783824460397
54,27 €
IVA incluido
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Sobre IBD

Der Autor behandelt die Thematik 'Innovationen und deren Ausbreitung im Raum'. Kernpunkt der Analyse ist die Darstellung des Diffusionsprozesses der erfolgreichsten Fast Food-Firma in Deutschland und die Offenlegung ihrer Strategien und Instrumente.

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