Die Erfolgswirkung von Effectuation im Kontext von F&E-Projekten

Die Erfolgswirkung von Effectuation im Kontext von F&E-Projekten

Daniel Küpper

89,94 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
ISBN:
9783834924117
89,94 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Auf der Basis eines im Rahmen der Entrepreneurship-Forschung entwickelten Konzepts, das als Effectuation bezeichnet wird, untersucht Daniel Küpper, wie Unternehmen ihr Innovationsmanagement noch erfolgreicher gestalten können. Die Vorgehensweise nach Effectuation wird erläutert, die Erfolgswirkung aufgezeigt und empirisch in einer Analyse von über 400 F&E-Projekten nachgewiesen.

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