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Die Erfolgswirkung der Geschäftsmodellgestaltung

Die Erfolgswirkung der Geschäftsmodellgestaltung

Malte Bornemann

83,35 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9783834922403
83,35 €
IVA incluido
Disponible

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Sobre IBD

Malte Bornemann analysiert, wie Unternehmen durch die Gestaltung ihres Geschäftsmodells zum Erfolg beitragen können. Anhand einer empirischen Untersuchung zeigt er, dass die Erfolgswirkung der verschiedenen Gestaltungsmöglichkeiten des Geschäftsmodells auch vom Unternehmensumfeld, insbesondere der Wettbewerbsintensität, beeinflusst wird.

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