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This study investigates the best method for developing character and aligning personal and organizational values in the United States Coast Guard. All five of the military services embarked on comprehensive efforts to develop character and teach core values. Several environmental and cultural events inspired this endeavor. Military services are competing for scarce resources: new personnel. Challenges in recruiting and retention are threatening the readiness of the five branches of the military, particularly the U.S. Coast Guard, the smallest of the five military services. Society appears to be experiencing increased youth violence, suicide rates, drug and alcohol abuse, and illegitimate births. Some attribute this 'bad' behavior to the lack of moral values, thus inspiring a corresponding resurgence of character education in schools. Of the dwindling pool of qualified candidates willing to consider the military, many potential recruits have engaged in activities directly contrary to military values, such as gang membership and drug use. At the same time, the public and the military organization itself holds its members to higher moral standards. The global environment enables smaller groups of military members’ moral behavior to impact international relations. The reputation of the military is tarnished each time the media discovers breaches of honor by military members. For the military, this perceived deterioration of character and values threatens to undermine both the operational readiness and public support necessary to maintain an effective and empowered fighting force. Together, these factors make the character and values of military personnel as evidenced by their moral choices and behavior more critical than ever.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
