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Designing winning products

Designing winning products

Ari Lehtonen / Timo Liukko

268,28 €
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Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2000
Materia
Diseño de productos
ISBN:
9780762306824

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Sobre IBD

Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.

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