Design & Development of Service Quality Model

Design & Development of Service Quality Model

Jha Sanjay Kumar / Prakash Anand

128,51 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2013
Materia
Gestión y técnicas de gestión
ISBN:
9783659478192
128,51 €
IVA incluido
Disponible

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This book presents a critical examination of five possible combinations of neural networks for understanding the measurement of service quality in respect of key stakeholders in life insurance business. This book also presents the methodology to validate the multiple-item scale for measuring service quality in a way that it predicts customer satisfaction and patronage intention in life insurance business in India using Structural Equation Modeling (SEM) approach following the model development strategy, which takes account of proposing a basic structural model framework, and subsequently, it improves the framework through modifications of competing structural models for arriving at the best-fit structural model. This book does describe Indians attitudes towards the life insurance business. It presents how the Monte Carlo simulation may be useful to strategy makers and at which particular points of the strategy making process it would be most beneficial and least beneficial through scenario planning.

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