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Der Mensch in der Online-Kommunikation

Der Mensch in der Online-Kommunikation

Hans-Ullrich Mühlenfeld

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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Estudios de comunicación
ISBN:
9783824445615
60,20 €
IVA incluido
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Sobre IBD

Hans-Ullrich Mühlenfeld vergleicht die Interviewmodi Face-to-Face, Web-Fragebogen und das persönliche Interview via Desktop-Videokonferenz (IAPI). Er nimmt eine technische und theoretische Analyse der Vor- und Nachteile der neuartigen Methode IAPI vor und zeigt, dass dieses Instrument dem Face-to-Face-Interview sehr nahe kommt und Vorteile gegenüber den bisher üblichen Online-Befragungsmethoden bietet.

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