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Der Kundenwert Im Marketing

Der Kundenwert Im Marketing

Matthias Tewes

89,92 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Economía
ISBN:
9783824406869
89,92 €
IVA incluido
Disponible

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Sobre IBD

Matthias Tewes setzt sich mit folgenden Fragen auseinander: Inwieweit integriert der Kundenwert als Steuerungsgröße die kunden- und wertorientierte Perspektive der Unternehmensführung? Welche Determinanten bestimmen den Kundenwert und wie kann dieser gemessen werden? Wie lassen sich die Führungsfunktionen eines Unternehmens diesen Rahmenbedingungen anpassen?

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