Inicio > Economía, finanzas, empresa y gestión > > Industrias de los medios, la información y la comunicación > Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit

Anne Lange

79,02 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Industrias de los medios, la información y la comunicación
ISBN:
9783658133023
79,02 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

DieseArbeit beschäftigt sich mit der Bildung von Persönlichkeitseindrücken vonunbekannten Gesichtern und dem Einfluss von variierenden, als Testimonialseingesetzten Werbegesichtern auf die Wahrnehmung der Markenpersönlichkeit. Eszeigte sich, dass sowohl die Persönlichkeiten von Gesichtern als auch vonMarken in einer generellen Evaluationsdimension (z.B. vertrauenswürdig,freundlich) und einer Stärkedimension (z.B. dominant, kraftvoll) wahrgenommenwerden. Zudem konnte gezeigt werden, dass die Wahrnehmung derMarkenpersönlichkeit gezielt durch die Wahl unbekannter Werbegesichterbeeinflussbar ist.

Artículos relacionados

  • Content Generation Through Narrative Communication and Simulation
    From literature and film to advertisements, storytelling is an important aspect of daily life. To create an impactful story, it is important to analyze the creation and generation of a storyline. Content Generation Through Narrative Communication and Simulation is a critical research publication that explores story and the application of story in various forms of media as well ...
  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    A Beginner’s Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks yo...
    Disponible

    37,19 €

  • Open This Book
    Sara Lohse
    Everybody has a story. They just don’t know it yet.Ever think that silly story you tell to break the ice could actually be a breakthrough for your career? Welcome to Open This Book: The Art of Storytelling for Aspiring Thought Leaders, where we’re ditching the textbook definitions and embracing storytelling as the heart of authentic leadership.This isn’t your average 'how-to' g...
    Disponible

    15,01 €

  • Dim Sum Strategy
    Peter Wilken
    In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands i...
    Disponible

    16,41 €

  • The Art of the Book Proposal
    Eric Maisel
    ...
    Disponible

    25,85 €

  • Media Representation of Migrants and Refugees
    Serpil Kir Elitaş
    The global narrative surrounding migrants, refugees, and people on the move is often fraught with biases, misunderstandings, and misrepresentations. While crucial for informing public opinion, media coverage can inadvertently perpetuate stereotypes, fuel discrimination, and distort realities. This leads to a climate where migrants and refugees are often misunderstood, marginali...

Otros libros del autor

  • Centrality in Strategic Transportation Network Design
    Anne Lange
    Efficient and effective transportation networks are backbones to modern societies. Methodologically, their design has mainly been driven by optimization approaches oftentimes with a strong cost focus. Their strategic planning, however, should go beyond detailed cost analysis and identify other key decision drivers.Transportation network centrality describes the appearance of a ...
    Disponible

    66,41 €