Inicio > Consulta, información y materias interdisciplinarias > Estudios interdisciplinarios > Estudios de comunicación > Decoding Ad Culture
Decoding Ad Culture

Decoding Ad Culture

Harisur Rahman

167,25 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2024
Materia
Estudios de comunicación
ISBN:
9781666943160

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

Artículos relacionados

  • Analyzing Language and Humor in Online Communication
    Misunderstandings in technology-mediated communication can be due to a lack of tone and facial expression on the part of the speaker, which provide additional context clues into the meaning of the message beyond textual representation. As technology becomes more of a ubiquitous element in our interactions with one another, further study into the ways in which language and humor...
  • Defining Identity and the Changing Scope of Culture in the Digital Age
    Since the popularization of Internet technologies in the mid-1990s, human identity and collective culture has been dramatically shaped by our continued use of digital communication platforms and engagement with the digital world. Despite a plethora of scholarship on digital technology, questions remain regarding how these technologies impact personal identity and perceptions of...
  • Cyber Harassment and Policy Reform in the Digital Age
    Mary Schmeida / Ramona S. McNeal / Ramona SMcNeal / Susan M. Kunkle / Susan MKunkle
    ...
  • Sacrament Talk Mastery
    Michael D Callaghan
    Master Your Fears: Unleash Your Potential in Sacrament Talks Even When Nervous or ReluctantAre you a member of The Church of Jesus Christ of Latter-day Saints looking to improve your public speaking skills, specifically for giving sacrament talks, even when you’re feeling anxious? Sacrament Talk Mastery: How to Give a Sacrament Talk When You Really Don’t Want To is the perfect ...
    Disponible

    13,22 €

  • Works like a Charm
    Robert O. McDonald
    Breaks the spell of economic thought by interrogating the widespread language and logic of 'incentives' in public life from a Lacanian perspective.Works like a Charm addresses a simple question: Why are 'incentives' everywhere now? From inducements to work harder at our jobs to tax rebates for corporations, 'incentive' names a general theory of motivation-according to economist...
    Disponible

    49,70 €

  • Confession and Resistance
    Katherine C. Little
    In this study of Wycliffism (or Lollardy), Little explores the relation between confession and the language of medieval selfhood. She then reevaluates the impact of Wycliffite ideas in selections of medieval literature that include confession as a theme. ...

Otros libros del autor

  • Consuming Cultural Hegemony
    Harisur Rahman
    This book examines the circulation and viewership of Bollywood films and filmi modernity in Bangladesh. The writer poses a number of fundamental questions: what it means to be a Bangladeshi in South Asia, what it means to be a Bangladeshi fan of Hindi film, and how popular film reflects power relations in South Asia. The writer argues that partition has resulted in India holdin...
    Disponible

    123,87 €

  • Consuming Cultural Hegemony
    Harisur Rahman
    This book examines the circulation and viewership of Bollywood films and filmi modernity in Bangladesh. The writer poses a number of fundamental questions: what it means to be a Bangladeshi in South Asia, what it means to be a Bangladeshi fan of Hindi film, and how popular film reflects power relations in South Asia. The writer argues that partition has resulted in India holdin...