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Decision-making for New Product Development in Small Businesses

Decision-making for New Product Development in Small Businesses

Clive Smallman / Mary Haropoulou

84,39 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Economía del desarrollo y economías emergentes
ISBN:
9780367504120
84,39 €
IVA incluido
Disponible

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Sobre IBD

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

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Otros libros del autor

  • Decision-making for New Product Development in Small Businesses
    Clive Smallman / Mary Haropoulou
    Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. ...