De Maquiavelo a Trump

De Maquiavelo a Trump

Eccehomo Cetina

21,32 €
IVA incluido
Disponible
Editorial:
GRUPO DUX SAS
Año de edición:
2026
Materia
Política y gobierno
ISBN:
9786289732603
21,32 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Milei, Bukele, Petro, Sheinbaum, Meloni, Orsi, Starmer, Noboa, Merz, López ObradorSus nombres trazan el nuevo mapa emocional del poder. Son la evidencia de que la política del siglo XXI ya no se gana con programas sino con pulsos de comunicación capaces de desatar adhesiones o miedos colectivos. Este libro revela cómo esos líderes transformaron el mensaje político en el arma más eficaz de nuestro tiempo, moldeando identidades, emociones y narrativas con inquietante intención y precisión.De Maquiavelo a Trump no es solo un recorrido por las estrategias que llevaron a estos protagonistas al poder: es una disección lúcida del lenguaje del siglo XXI, donde cada discurso, silencio o gesto puede inclinar la historia. Al cerrar sus páginas, el lector no verá igual una campaña, una promesa o un eslogan. Verá la trama que define el destino de los pueblos —y tal vez el sentido de su propio voto.Eccehomo Cetina

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