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Das neue Nachhaltigkeitsparadoxon

Das neue Nachhaltigkeitsparadoxon

Stefan Fehm-Danoglidis

115,78 €
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Editorial:
Springer Nature B.V.
Año de edición:
2026
Materia
Estudios de comunicación
ISBN:
9783658525545
115,78 €
IVA incluido
Disponible

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Sobre IBD

Die Arbeit zeigt am Beispiel der Smartphone Industrie, wie eine strukturelle Diskrepanz zwischen reguliertem CSR Reporting und profitorientierter Marken-  und Produktkommunikation entsteht. Diese Inkohärenz wird mit einem dreidimensionalen Bewertungsrahmen und einem Reifegradmodell empirisch erfasst und legt dar, warum echte Nachhaltigkeit nur dort gelingt, wo Geschäftsmodell und Kommunikation konsequent auf Suffizienz und Kohärenz ausgerichtet werden.

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