Das große Startup-Dictionary

Das große Startup-Dictionary

Moritz Grumbach

50,69 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2025
ISBN:
9783658465858
50,69 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Big Hairy Audacious Goal, Lurker, Magic Sauce, Squeeze Out oder Face Time – wirken diese Wörter auch wie eine Geheimsprache für dich?Vielen dieser Fach- und Slangwörter begegnen Startup-GründerInnen im Rahmen ihres Alltagslebens, welche in einem herkömmlichen BWL-Studium nicht erwähnt, geschweige denn gelehrt werden. Dies sorgt bei angehenden Startup-CEOs nicht nur für Unwissen, sondern auch für wirtschaftliche Nachteile gegenüber Partnern, Wettbewerbern oder Investoren.Das Buch erklärt leicht verständlich und kompakt über 1.000 der wichtigsten Begriffe der Startup-Szene. Es vermittelt zusammenhängendes Fachwissen, listet dabei auch vor allem „nicht-offizielle“ Slangwörter auf und gibt zuletzt praktische Tipps für junge UnternehmerInnen. Der Bogen spannt sich dabei von Fachtermini rund um die Bereiche Finance, Accounting & Law über Marketing & Product Development bis hin zum Fundraising und allgemeinen Begriffen aus dem Startup-Alltag.  

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