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Das Corporate Center in der Medien- und Kommunikationsindustrie

Das Corporate Center in der Medien- und Kommunikationsindustrie

Frank Sambeth

108,50 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824478521
108,50 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Frank Sambeth untersucht die Frage des Mehrwerts von Konzernzentralen allgemein und für Unternehmen aus der Medien- und Kommunikationsindustrie. Er identifiziert und systematisiert die Wertsteigerungspotenziale und leitet neue Wertschaffungsmöglichkeiten für den 'digitalen' Kontext ab.

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