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Das Corporate Center in der Medien- und Kommunikationsindustrie

Das Corporate Center in der Medien- und Kommunikationsindustrie

Frank Sambeth

108,50 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824478521
108,50 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Frank Sambeth untersucht die Frage des Mehrwerts von Konzernzentralen allgemein und für Unternehmen aus der Medien- und Kommunikationsindustrie. Er identifiziert und systematisiert die Wertsteigerungspotenziale und leitet neue Wertschaffungsmöglichkeiten für den 'digitalen' Kontext ab.

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