Inicio > Derecho > Teoría general del derecho > Czy reklama internetowa jest dozwolona bez zgody osób, których dotyczy?
Czy reklama internetowa jest dozwolona bez zgody osób, których dotyczy?

Czy reklama internetowa jest dozwolona bez zgody osób, których dotyczy?

Silke Graf

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Teoría general del derecho
ISBN:
9786200682666
35,31 €
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Sobre IBD

Legalność wykorzystywania danych osobowych została na nowo uregulowana w ogólnym rozporządzeniu o ochronie danych (RODO). Pozostaje jednak wątpliwe, czy wymagana jest w tym celu zgoda osób, których dane dotyczą, czy też reklama stanowi „uzasadniony interes' uprawniający do wykorzystania danych zgodnie z art. 6 ust. 1 lit. f) RODO. Aby odpowiedzieć na to pytanie, przyjrzymy się bliżej często używanemu, ale nie zdefiniowanemu przez europejskiego ustawodawcę terminowi „reklama bezpośrednia' i spróbujemy rozwiązać konflikt normatywny między art. 6 ust. 1 lit. f RODO a art. 13 dyrektywy ePrivacy.

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