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Cyfryzacja usług finansowych

Cyfryzacja usług finansowych

Amalija Pucko

75,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786209227752
75,14 €
IVA incluido
Disponible

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Sobre IBD

Po globalnym kryzysie w 2008 r. inwestorzy zaczęli poszukiwać nowych sposobów ochrony swojego majątku. Wraz ze spadkiem zaufania do instytucji finansowych w Stanach Zjednoczonych pojawiły się alternatywne rozwiązania w zakresie uzyskiwania porad finansowych w formie cyfrowej. Robo-doradcy to niedrogie usługi online, które zapewniają w pełni zautomatyzowane doradztwo inwestycyjne skierowane do zamożnych millenialsów. Ponieważ nie wiąże się to z doradztwem ludzkim, a także ze względu na szybki rozwój w ciągu ostatnich kilku lat, technologia ta została sklasyfikowana jako przełomowa dla tradycyjnych usług finansowych. Pytania badawcze zawarte w artykule są następujące: Jak robo-doradcy wpłyną na tradycyjne doradztwo inwestycyjne? Jaki jest potencjał wdrożenia robo-doradców i jakie są kluczowe czynniki decydujące?

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