CX Trinity

CX Trinity

Alan J Porter

27,79 €
IVA incluido
Disponible
Editorial:
XML Press
Año de edición:
2021
ISBN:
9781937434748
27,79 €
IVA incluido
Disponible

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Sobre IBD

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.Any good customer experience is driven by a combination of three critical elements:Meeting the customer’s needsDelivering the right content to help the customerUnderstanding the context of where, when, and how the customer interacts with youThis book pulls together 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume. 3

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