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Customer Trust Management

Customer Trust Management

Peter Kenning

96,69 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824477661
96,69 €
IVA incluido
Disponible

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Sobre IBD

Peter Kenning untersucht beispielhaft für den krisengeplagten Lebensmitteleinzelhandel, welche zentralen Determinanten das Kundenvertrauen in einer Handlungsunternehmung beeinflussen. Neben dem naheliegenden Personenvertrauen weist der Verfasser die Existenz von markenbezogenem Systemvertrauen nach und zeigt, wie durch den Aufbau einer Betriebstypenmarke Kundenvertrauen gewonnen werden kann.

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