Customer Relationship Management

Customer Relationship Management

Daniel D. Prior / Francis Buttle / Stan Maklan

480,82 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
ISBN:
9781032280608

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

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  • Customer Relationship Management
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    This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ...
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