Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
STOP running campaigns. START scaling empathy.We are facing the Scalability GAP: Data volumes and customer contexts are growing exponentially, while your teams can only expand linearly. In this environment, the traditional approach of 'campaign madness' - overwhelming customers with disconnected offers - is not just inefficient; it erodes trust and burns budget.To succeed today, you don’t need a better marketing calendar. You need a Personalization Factory.Customer First, Value Next is the executive playbook for creating an AI-driven organization that shifts from 'pushing' products to 'serving' needs. This is not a theoretical treatise. It’s a proven strategy for leaders who recognize that in the era of AI, the most significant competitive advantage is maintaining humanity at scale.Inside this playbook, you will discover how to:End 'Campaign Madness': Replace disconnected offers with an always-on, intelligent conversation strategy tailored to the individual.Build the Personalization Factory: Implement the AI by Design & Real-Time by Design architectures (Senses, Brain, Voice).Master the CI-RM Framework: Deploy 16 practical analytical tactics - including Next Best Action (NBA) strategies and Incremental Uplift Modeling - to drive true, measured customer-centric growth.Measure What Matters: Shift from vanity metrics to Incremental ROI, Uplift, and Customer Lifetime Value (CLV).Scale Empathy: Use technology not to replace humans, but to augment their ability to serve millions of customers personally.This book offers dedicated paths for:The Executive Team (CEO, CCO, CMO, CFO)Growth & CRM Leaders (Head of CRM, Digital, Marketing)Data & Technology Leaders (CTO, CIO, Head of Data)'Technology isn’t just an automation tool. It’s a megaphone for empathy. Put the Customer First. Value comes next.'
