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Customer Experience Management in der Praxis

Customer Experience Management in der Praxis

Alexander Tiffert

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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Gestión y técnicas de gestión
ISBN:
9783658273309
21,01 €
IVA incluido
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Sobre IBD

Eine komprimierte Darstellung der Grundlagen zum Konzept der Customer Experience.- Ein Überblick über relevante Elemente und Erlebnisdimensionen der Customer Experience.- Ein Überblick über zentrale Aufgabenfelder des Customer Experience Managements.- Ausgewählte Methoden zur Umsetzung eines Customer Experience Managements in der eigenen Unternehmenspraxis.- Ein erster Ausblick auf die Weiterentwicklung des Konzeptes.

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