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Cultural Intelligence

Cultural Intelligence

Hanne Seelmann-Holzmann

60,46 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9783834921680
60,46 €
IVA incluido
Disponible

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Sobre IBD

Warum scheitern viele Unternehmen, die auf westlichen Märkten erfolgreich sind, in Fernost? Die Culture-Competence-Spezialistin Hanne Seelmann-Holzmann schildert zunächst anschaulich, wie Missverständnisse entstehen, und vermittelt Lösungen unter Berücksichtigung der neuesten Erkenntnisse aus kulturvergleichender Psychologie und Gehirnforschung. Sie beschreibt Schritte für eine erfolgreiche Verankerung von Cultural Intelligence im Unternehmen mit Hilfe eines Fitness-Checks, der alle Funktionen betrifft - von der Beschaffung bis zur Unternehmenskultur. Eine nützliche Lektüre - gut zu lesen, anschaulich, fundiert und praxisorientiert.

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