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Critical Branding

Critical Branding

Caroline Koegler

82,76 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Literatura: historia y crítica
ISBN:
9780367503444
82,76 €
IVA incluido
Disponible

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Sobre IBD

This book provides an original answer to what Sarah Brouillette has called postcolonial studies’ ’longstanding materialist challenge’, illuminating the relationship between what is broadly called ’the market’ and the practice and positionality of postcolonial critics and their field, postcolonial studies.

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Otros libros del autor

  • Critical Branding
    Caroline Koegler
    Merging concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding: Postcolonial Studies and the Market sets on a thorough theoretical footing a range of categories which, while increasingly current, remain surprisingly obscure, such as the market, marketing, branding, and market forces. It provid...