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Corporate Social Responsibility - Mythen und Maßnahmen

Corporate Social Responsibility - Mythen und Maßnahmen

Gisela Burckhardt

48,01 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ética empresarial y responsabilidad social
ISBN:
9783658028411
48,01 €
IVA incluido
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  • Librería Samer Atenea
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Sobre IBD

In Zeiten der Globalisierung und Massenproduktion rückt verantwortungsvolle Unternehmensführung immer mehr in das Bewusstsein der Unternehmen. Damit Corporate Social Responsibility in Organisationen nicht als reine PR-Maßnahme angesehen wird, braucht es jedoch zunächst ein tiefes Verständnis, was sich hinter dem Begriff eigentlich verbirgt. Dieses Buch zeigt die Bandbreite von Unternehmensverantwortung zwischen Freiwilligkeit und Regulierung in globalen Lieferketten auf. Es stellt Maßnahmen und Initiativen von Unternehmen vor und gibt konkrete Empfehlungen, wie sinnvolle und nachhaltige CSR-Maßnahmen in Organisationen umgesetzt werden können.

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