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Corporate Social Responsibility aus Nachfragersicht

Corporate Social Responsibility aus Nachfragersicht

Stephan Hanisch

78,76 €
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Ética empresarial y responsabilidad social
ISBN:
9783658170264
78,76 €
IVA incluido
Disponible

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Sobre IBD

Stephan Hanisch deckt auf Basis einer breit angelegten empirischen Untersuchung eine hohe Branchenabhängigkeit der CSR-Relevanz auf und kann damit erstmals deren stets postulierter Generalisierbarkeit widersprechen. Im Strukturgleichungsmodell wird zugleich die Wichtigkeit der Authentizität von CSR-Maßnahmen und damit die Markenidentität als hierfür taugliches Führungskonzept bestätigt.

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