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Corporate Public Relations

Corporate Public Relations

Marvin N. Olasky

92,45 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Estudios de comunicación
ISBN:
9780415515498
92,45 €
IVA incluido
Disponible

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Sobre IBD

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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Otros libros del autor

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