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Corporate Issues Management in multinationalen Unternehmen

Corporate Issues Management in multinationalen Unternehmen

Diana Ingenhoff

72,37 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Estudios de comunicación
ISBN:
9783531142166
72,37 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Der Wandel der modernen Medienlandschaft zwingt Organisationen, erfolgskritische Themen (Issues) der Stakeholder frühzeitig zu erkennen, adäquat zu bearbeiten und so die Reputation nachhaltig zu stärken. Im Mittelpunkt der erstmalig in Europa durchgeführten Studie steht die Untersuchung der internen Kommunikations- und Koordinationsprozesse von Issues in multinational agierenden Großunternehmen.

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