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Corporate Identity - Luxus oder Notwendigkeit?

Corporate Identity - Luxus oder Notwendigkeit?

Gerhard Regenthal

48,34 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Economía
ISBN:
9783322870964
48,34 €
IVA incluido
Disponible

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Sobre IBD

Eine starke Identität und ein gutes Image sind Voraussetzung dafür, ein Unternehmen professionell zu managen, zu profilieren und zu präsentieren. Und dazu bedarf es ganzheitlicher CI-Prozesse. Das Buch bietet konkrete Anleitungen, nachvollziehbare Fallbeispiele sowie Methoden und Hinweise für die Umsetzung in der Praxis.

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