Alberto F. De Toni / Cinzia Battistella / Roberto Siagri
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The two cornerstones of foresight are organization and management. After an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a 'future coverage' methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products.