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Corporate Citizenship

Corporate Citizenship

Achim Westebbe / David Logan

85,37 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Obras de teatro, textos teatrales
ISBN:
9783409187831
85,37 €
IVA incluido
Disponible

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Sobre IBD

Der Corporate Citizenship als Teildisziplin der Corporate Identity kommt immer mehr Bedeutung zu. Gemeint ist die Gesamtheit des gesellschaftlichen Engagements von Unternehmen. Die klassischen Instrumente der PR werden dabei ergänzt durch Spenden, Sponsoring und mehr. Mit Praxisbeispielen von ABB, Canon, IBM u.a.

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