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Corporate Cancel Culture and Brand Boycotts

Corporate Cancel Culture and Brand Boycotts

Angeline Close Scheinbaum

89,44 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Psicología
ISBN:
9781032670492
89,44 €
IVA incluido
Disponible

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Sobre IBD

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term 'corporate cancel culture' highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

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Otros libros del autor

  • Corporate Cancel Culture and Brand Boycotts
    Angeline Close Scheinbaum
    This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term 'corporate cancel culture' highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies. ...
  • The Darker Side of Social Media
    Angeline Close Scheinbaum
    The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. ...
  • The Darker Side of Social Media
    Angeline Close Scheinbaum
    The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. ...
    Disponible

    84,10 €

  • Online Consumer Behavior
    Angeline Close Scheinbaum
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This bo...
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  • Online Consumer Behavior
    Angeline Close Scheinbaum
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This bo...