Contribution de l’entrepreneuriat local à la transformation des économies locales

Contribution de l’entrepreneuriat local à la transformation des économies locales

Mike Mulabe

51,18 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786206840770
51,18 €
IVA incluido
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Sobre IBD

Cet article met en évidence l’importance des entrepreneurs locaux dans toutes les économies, en particulier celles d’Afrique. Il souligne l’importance pour toutes les économies, et en particulier celles d’Afrique, de faire appel aux entrepreneurs locaux pour répondre aux besoins des clients situés au bas de la pyramide (BOP). Bien que de nombreuses recherches aient été menées sur le BOP, la plupart se sont concentrées sur les opportunités offertes par ce segment de consommateurs. Afin de compléter les recherches existantes sur ce sujet, cet article adopte une nouvelle dimension qui ne se concentre pas uniquement sur le rôle des entrepreneurs dans la satisfaction des besoins du BOP, mais aussi sur leur rôle en tant que moteur de la transformation économique vers une économie plus axée sur la production. À travers une analyse approfondie de pays tels que l’Inde, qui est un marché émergent, cet article examine les différentes stratégies adoptées par ce pays pour atteindre les marchés du BOP.

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